Every product goes through two buyers. The second is the customer but first is the salesperson. Most products, never take-off due to salesperson's lack of confidence in the product/sales process.

A successful sales pitch is not the one which makes sense to us, it should be the one to make sense to the customer.

The dilemma that you may be overburdening the clients with something they may not need is an entry pass to the black hole of failures. Sales is not a job. It’s a profession for educating the customers or directing them to an experience they have never experienced before.

You and your approach to the clients are irrelevant, till the time you convince yourself & the clients of its relevance. Do not decide for the client; your job is to help them make a decision in your favor.

Sales pressure at its peak — The focus towards the product becomes so much one dimensional that we fail to see what the customer is visualizing, we keep showing our vision, and they keep looking at theirs, the outcome is a rejection. Ask them what they wish to see and add your product to their vision.

A bowler and a salesperson both need to pitch the ball/sales proposal at the right spot to get the desired results. A short ball & a half-backed sales proposal both stands a high chance of being dispatched to the boundary line.

When a customer gets many options to choose from, as a salesperson it’s your job to influence that choice.

Anyone can perform the magic if they have some tricks under their sleeves. The trick is to learn the tricks / skills. A salesperson like the magician sells the belief, by creating an illusion that whatever is visible to viewers/buyers is real. But in reality the only real thing is the skill which creates that illusion.

The problem with most of the customers is that they don't realize what they are missing by not using our product. However, how can they realize? It's our job to make them realize, but most of us back-off after the first denial and mentally mark the client as “hard to convince.