I thought, 'A biennial needs artists. I'm going to do an international biennial; I need artists from all around the world.' So what I did was I invented a hundred artists from around the world. I figured out their bios, their passions in life and their art styles, and I started making their work.

For me, art is make-believe. It's enchantment. It's a fable. I'm enjoying that and playing with it. Of course it's serious, and art is serious, but I'm not going to rarefy it.

I imagine explaining a work of art to my grandmother in five minutes, and if I can't explain it in five minutes, then it's too obtuse or esoteric.

I'm a contemporary artist with a bit of an unexpected background. I was in my 20s before I ever went to an art museum. I grew up in the middle of nowhere on a dirt road in rural Arkansas, an hour from the nearest movie theater.

Great art would have 'head': it would have interesting intellectual ideas and concepts. It would have 'heart' in that it would have passion and heart and soul. And it would have 'hand' in that it would be greatly crafted.