A tattoo can be ruined by a too busy background or too many elements all having emphasis.

Contrast between textured areas and smooth areas in a tattoo can help direct the viewer’s eye to the most important elements. Highly textured areas will draw the eye and feel ‘closer’ to the viewer than areas with smooth or solid elements. Same goes for highly detailed areas vs. more blurred and soft areas.

Don’t forget that the borders of a tattoo can create an implied line, too. You can dispel this look by making tattoo edges fade into the skin.

Minimize, or tone down, other compositional elements in order to bring attention to the focal point. Backgrounds can be made lighter or darker in value, crisper or softer in focus, or textured or not textured, to lend support to where you want the eye to go.

You can always go back after a tattoo has healed and add additional dark, but you can’t take it away once in the skin (short of tattoo removal). Thus, it is helpful to err on the side of too light when you are new to tattooing and let your client know to come back for a follow-up visit to adjust levels and possibly build up color.