The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

When you fill an organization with good fits, those who believe what you believe, success just happens.

Confidence is believing in yourself. Arrogance is telling others you’re better than they are. Confidence inspires. Arrogance destroys.

What you do simply proves what you believe.

People will do as they are told by someone who outranks them, but they will only follow someone they believe in.

You are authentic when everything you say and everything you do you ACTUALLY believe.

Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.

When we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.

Organizations should say and do the things they ACTUALLY believe.