The things your guests want at 7:00 AM, are not the one they want at noon. We're entering the schizophrenic-customer-service-era

In war, demonization of the enemy is a central parameter in the behavior of a combatant. Likewise, in hotel marketing, demonization of OTAs is a central parameter in the behavior of an entrepreneur

Most web agencies prefer to convince you that something is always wrong with your marketing, even when it’s not. That’s what I call “marketing mongering”.

Many Hotel General Managers see a chart with a line going up and assume it will continue going up forever. It won’t.

We, as a species, tend to over-generalize.That’s why our marketing strategies often suck

Collect data, put them in context and don’t trust your gut: That’s what marketing is all about

Optimism is biased: even if you flip a coin 100 times and it always lands heads up, the chance for heads up at next flip is still 50%.

If you can’t let the past go, then no innovation is possible

I see a dangerous rise of “conspiracy mindsets” in marketing lately: more and more hotels are willing to accept any BS strategy, as long as it goes against the grain