When we are shown scenes of starving children in Africa, with a call for us to do something to help them, the underlying ideological message is something like: "Don't think, don't politicize, forget about the true causes of their poverty, just act, contribute money, so that you will not have to think!

Ideology is strong exactly because it is no longer experienced as ideology… we feel free because we lack the very language to articulate our unfreedom.

Money is precisely an object whose status depends on how we 'think' about it: if people no longer treat this piece of metal as money, if they no longer 'believe' in it as money, it no longer is money.

If Stalin gives you a love advice, it has to succeed.

as soon as we renounce fiction and illusion, we lose reality itself; the moment we subtract fictions from reality, reality itself loses its discursive-logical consistency.

Revolutionaries need poets, too.

At this point we reach the supreme irony of how ideology functions today: it appears precisely as its own opposite, as a radical critique of ideological utopias.The predominant ideology today is not a positive vision of some utopian future but a cynical resignation, an acceptance of how 'the world really is’, accompanied by a warning that, if we want to change it (too much), only totalitarian horror can ensue.

It's not the same thing: coffee without cream or coffee without milk.What you don't get is part of the identity of what you get.

Not all is ideology, beneath the ideological mask, I am also a human person' is the very form of ideology, of its 'practical efficiency'.