Create value, not bait!

Your prospects are not idiots, communicate respectfully - you might actually learn something to propel your marketing forward.

If you think marketing is expensive, you’re doing it wrong

Don't be afraid of competitors. Competition in your market provides an opportunity to ruffle some feathers and get noticed.

I don’t understand why some marketers insist on using ridiculous jargon that normal people don’t understand - make it simple and watch the sales role in.