No one aside from Apple has been able to crack that styling thing. There hasn't been a hue and cry for those highly styled, colored PCs.

No one aside from Apple has been able to crack that styling thing, ... There hasn't been a hue and cry for those highly styled, colored PCs.

Apple has a pretty high bar to jump over,

It's never been easy being an Apple partner and it hasn't gotten any easier over the past few years. Apple has a long history of doing direct sales, and the fact is, they're actually pretty good at it. What you have to do as an independent is to look at the next set of things you can do. How can you out-service Apple when they already provide a high level of service?