You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.

We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phone book

I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right?

Details matter, it's worth waiting to get it right.

You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Everything is important- that success is in the details.

What we're doing here will send a giant ripple through the universe.

You know who the best managers are? They're the great individual contributors, who never ever want to be a manager, but decide they have to be manager because no one else is going to be able to do as good a job as them.