What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.

Everybody in this country should learn to program a computer, because it teaches you how to think

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

It's not a faith in technology. It's faith in people.

Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.

An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.

The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.