If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

When you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.

Even in this extended worldwide downturn, Apple is continuing to be profitable and continuing to innovate.

Disney and Apple are offering customers a new and exciting way to experience television,

The swift industry-wide decline in PC sales will result in Apple's first non-profitable quarter in three years, ... We're not happy about it, and plan to return to sustained profitability next quarter. We are committed to reducing our channel inventories to normal levels by the end of this quarter, and remain very excited about the new products and programs Apple will be rolling out in 2001.

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

Apple is leading the digital music revolution, but at its core, it's all about the music,

Apple has decided to make Internet Explorer its default browser. We believe Internet Explorer is a really good browser. Internet Explorer is my browser of choice.

The reason for that is Sun and Apple haven't worked that closely on Java in the past.