Poker is popular right now because of the television exposure and the World Series of Poker is the best brand out there. The sales of the World Series of Poker exceeded our expectations.

I wouldn't have been able to compete if Tiger played in the Mercedes. To get in the way I did, then have the best drive of my speedway career, it was awesome.

We have the best brand, but you can't just put a crappy product out there and think it will sell. We think the game's entertainment value is the experience.

The thing that Brad has really improved on in his time here is he's learned how to pitch. He's hitting his spots. He's using both sides of the plate. He's learned how to win when he doesn't have his best stuff.