Buckminster Fuller said don’t try to change human behavior. It’s s a waste of time. Evolution doesn’t mess around; the patterns are too deep. Fuller said go after the tools. Better tools lead to better people. Arctic doesn’t develop products. We may cultivate them, occasionally, in our own particular way, but our business is change. Significant change.

Emoticons as a new class of oversignifying precision grammar.

You can’t scrub everything,” says Lorenzo. “Information gets what it wants, and it wants to be free.

what is genuine emotion and what is business strategy. The modern condition.

We ache for this feeling, but it’s everywhere. Booze, drugs, sex, sport, art, prayer, music, meditation, virtual reality. Kids, hyperventilating, spinning in circles, feel oneness. Why William James called it the basic lesson of expanded consciousness—just tweak a few knobs and levers in the brain and bam. So the drop, the comedown, it’s not that we miss oneness once it’s gone; it’s that we suddenly can’t feel what we actually know is there. Phantom limb syndrome for the soul.

Words are just bits of information, but language is the full code.

Words are just bits of information, but language is the full code. It’s wired into every stage of meaning-making, from basic emotions all the way up to abstract thought. Once you can speak a language, you can feel in that language. It’s automatic. It creates empathy.

The Red Ice icon pulses hot pink, just once, then fades to black. And he knows, in the same way the rain knows gravity, Arctic is what he’s gotten himself into.

Encrypted digital watermarking,” explains Balthazar. “Information gets hidden in information, like a code inside the pixels. Only visible with the right kind of key. It’s called steganography. Here,” pointing at the cylinder, “they’re using a similar technique, but done at the nano-level, with DNA as the information carrier. GFP is green fluorescent protein, in this case jellyfish genes woven into the atoms of the metal. The heat from your hand is the key.