To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.

Momentum in engaging with stakeholders arises from nothing more than the expected and the surprising, yet combining them form more ways than can ever be known. Each brings on the other, like an infinite cycle. Who can exhaust all possibilities?

Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.

Know thy self, know thy enemy. A thousand battles, a thousand victories.

he who knows when he can fight and when he cannot , will be victorious .

At first, then, exhibit the coyness of a maiden, until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.

Humble words and increased preparations are signs that the enemy is about to advance. Violent language and driving forward as if to the attack are signs that he will retreat.

The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success.

In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory.