Monocultural society nurtures a subconscious racist

We automatically attribute positive qualities such as talents, kindness, honesty and intelligence to individuals who have a pleasant appearance

When a person is attractive, people tend to focus on that particular attribute and are blind to the other features

In a monocultural society, the sense of belonging to our society is a very important factor

If a person’s appearance is consistent with our socially accepted norms, we automatically esteem them

People have special preference for others who seem pleasant or attractive to them

The sense of belonging to a particular group creates sympathy in us

We tend to extend sympathy to those we identify as similar to us; this significantly influences our choices

Our point of view regarding a person or group of people is affected by how many times we have had contact with them in the past