Doing your homework and being well prepared for appointments is one of the most powerful ways to set yourself apart from your competition to gain and retain new clients.

If there is someone whom you would really like to impress, learn as much as you can to be informed, enlightened, and aware of them before you meet.

By performing a simple Google search, a website review, a visit to their LinkedIn profile, or a media release search on the person you are about to meet, you can find out where they’ve been, what they care about, and where they’re going. Whether you learn an interesting fact about a hobby they enjoy, the breed of their dog, or something you both have in common, it will show that you took the time to research and that you care about them as a person.

Whether you are staying in someone’s home as a house guest, attending a dinner party, or visiting a sick friend, when you bring a “hostess gift” or a thoughtful token, you are providing a gesture of kindness which will extend far beyond your visit.

Doing your research ahead of time shows that you care about your client and your reputation. Referencing this information will better enable you to ask relevant questions and link their answers to your product or service to create a win-win situation.

Discover an interest, a passion, a preference or need your client has, and take the time to give them some small item related to it. By making the extra effort to learn about the person and their business, you become very appealing and much more memorable.

Don't you love the sense of personal power you feel when you've got your act together? When your life is in order, you’re organized, and you have everything you need?

Whether you're delivering a sales presentation to a new client, going on a trip, speaking in front of a thousand people, or handling a customer complaint, when you are prepared, you are more empowered to do your best and perform at a higher level. It feels great!

Preparation will not only fortify your confidence to approach life from a position of strength, but it will impress other people as well.