Service [sur-vis] noun1. the act of helping, aiding, or doing work for another.“Does this dictionary definition sound simplistic? Well, it is foundational to delivering world-class, game-changing service. Did you notice it didn’t mention you? True service takes the focus completely off you and devotes it entirely to the needs of another person.

As you read in The Art of Being, having a heart of service and generosity is a powerful state of being and a positive way to make a great first impression through valuing others. "Service Beyond Self" encourages you to take deliberate action steps to rise above self-interest and ask what you can do for others, not what they can do for you.

Where my previous motivation had been a self-serving ambition, my new service mindset was dedicated to serving a vision greater than myself. Within a year, I quadrupled my income, and then I doubled it every year thereafter. This service mindset quickly taught me that by helping others achieve their goals, I could more easily achieve my own.

What is the motive behind your services? If it is self-centered, self-serving, and lacking consideration for others, then earning people’s trust, rapport, and business will inevitably be more of a struggle. A self-serving agenda throws up red flags which stop relationships dead in their tracks. It can destroy trust, make people wary of your intentions, and push customers to your competition.

To Move from Woe to Wow . . . Listen Attentively• Be fully present and give your customer your full attention.• Stay calm and remain patient.• Do not interrupt or become defensive.• Let the customer express his or her concerns.• Nod your head and use affirming words to show that you are listening.• Repeat back and empathize, when necessary. This confirms your understanding of the problem or question.

To Move from Woe to Wow with an Unhappy Customer. . . Solve the Problem!• Take action quickly and effectively.• Ensure that your customer is satisfied with the solution.• Learn from your mistakes.

To Move from Woe to Wow with an Unhappy Customer. . . Thank the Customer!• Thank them for bringing his or her concerns to your attention. • Treat them with respect and empathy.• Avoid further inconvenience to them.

Decide today to take a stand, make a plan, and get. No one ever said it was going to be easy and wouldn’t require effort. It will sometimes require that you go against the grain, face great challenge, conquer fear, overcome obstacles, and bounce back when knocked down. Choose to keep moving and don’t give up. And if your ship still doesn’t come in—swim out to it!

Initiative is The Start of All Good Things. Your ship will never come in if you don’t send any out. Have you ever found yourself dreaming, hoping, and waiting passively for things to change or for your life to get better?