I don't really understand what the public perception of me is. I think public perception and reality are two wholly different things.

I think it takes 30 years to build a luxury brand.

You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.

The city [ LA] is kind of going through an interesting transition; sort of renaissance time where there is so much going on here. I think it's really exciting to be here.