On the Disc the gods dealt severely with atheists.

...You want a special truth. *You* want the truth to be a truth that *you* like. You want it to be a pretty little truth that fits what you already believe!

Even the blind and meek and voiceless have gods.

Thou shalt not submit thy god to market forces.

Om rubed his head. This wasn't god-like thinking. It seemed simpler when you were up here. It was all a game. You forgot that it wasn't a game down there. People died. Bits got chopped off. We're like eagles up here, he thought. Sometimes we show tortoise how to fly. Then we let go.

It is said that whomsoever the gods wish to destroy, they first make mad. In fact, whomsoever the gods wish to destroy, they first hand the equivalent of a stick with a fizzing fuse and Acme Dynamite Company written on the side. It's more interesting, and doesn't take so long.

God needed people. Belief was the food of the gods. But they needed a shape. Gods become what people believed they ought to be. So the Goddess of Wisdom carried a penguin. It could have happened to any god. It should have been an owl. Everyone knew that. But one bad sculptor who had only ever had an owl described to him makes a mess of a statue, belief steps in, next thing you know the Goddess of Wisdom is lumbered with a bird that wears evening dress the whole time and smells of fish.

Gods have no one to pray to.

Wizards don’t believe in gods. They didn’t deny their existence, of course. They just didn’t believe. It was nothing personal; they weren’t actually rude about it. Gods were a visible part of narrativium that made things work, that gave the world its purpose. It was just that they were best avoided close up.