What advertisers are finding, and what our research demonstrates, is that the more they utilize both forms of advertising on the Yahoo network, the better they do with each.

Yahoo had another strong performance this quarter. Our overall advertising business saw solid growth and our user numbers continued to climb.

While advertising revenue will always be an important part of our revenue base, we will leverage non-core assets to deliver premium services,

I believe online advertising will increase in importance and ultimately will get a larger share of company's overall marketing budgets, ... We see this time as our opportunity to regroup, rebuild and be stronger than ever for when ad spending picks up again around the middle of 2002.