Our core business strategy is to create new opportunities for the consumer, ... what we¹re doing has never been done before. As studios and exhibitors search for ways to retain audiences frustrated with the theatre experience, we believe the competitive solution lies in increasing value for customers.

As studios and exhibitors search for ways to retain audiences frustrated with the theatre experience, we believe the competitive solution lies in increasing value for customers.

It's important to note that this movie was designed for a niche audience. Going in, we knew we had a very atypical film for the marketplace, and the day-and-date strategy provided an economic framework that let us take a chance on a unique, challenging and exceptional film and make it profitable.

It's important to note that this movie was designed for a niche audience.