We don't experience our professional and personal lives as separate worlds; they are intertwined and holistic.

We believe that it is the job of each of us to step outside of ourselves, look beyond the shadows, and seek reality. If we hope to present an authentic self to the world, it is critical that we understand what is real and true about ourselves. So how do we begin to see our companies, our brands, our products, or ourselves as we really are ? For us, the best way to start is to stop watching shadows and start facing reality.

Authenticity is a continual process of building self-awareness, a journey through which we acknowledge both our strengths and our limitations, and come to identify a noble purpose.

With honesty and a little digging, we have the opportunity to identify our gifts and harness them in the service of our best self—our own unique noble purpose.

Unless individuals have the power to defy commoditization and define their own lives, their potential is vulnerable to the crushing forces of objectification.

We each carry with us unique gifts, recognized and unrecognized. We long to harness those gifts in a way that gives life significance and helps us to matter more in the lives of others.

Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility.

Nothing limits you like not knowing your limitations.

We have a fundamental imperative in our lives to matter to others, to serve others, and to support each other in mattering more.