Become a "learning organization". Shuck your arrogance - "if it isn't our idea, it can't be that good" - and become a determined copycat/ adapter/ enhancer.

Listen to Everyone. Ideas come from everywhere

I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal.

The new idea either finds a champion or it dies. No ordinary involvement with a new idea provides the energy required to cope with the indifference and resistance that change provokes.

If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time.

Change is not so much about being the first one to embrace a new idea, but being the first to forget an old one

The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.

The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.