Al Jazeera is the opinion of other opinion, independent. Al Jazeera is diverse, reflection of the collective mind of the nations and cultures and civilizations that we report from and we report to, bridge of dialogue. This is what Al Jazeera is all about. Al Jazeera is a mission.

The international media concentrates on the famous, the big names. Al Jazeera goes to the margins, investigates stories that are still developing and in the future become very big. Why did the Arabic world love Al Jazeera? Everybody felt he was represented in the newsroom and on the screen. That kind of belonging is ours.

We have Al Jazeera Arabic news, Al Jazeera English news, of course; we have three sports channels, and we have Al Jazeera Mubasher, which is a live channel that broadcasts live press conferences and symposiums and meetings. And, of course, we have Al Jazeera commentary in Arabic.

Al Jazeera is a representation of, you know, diversity in the Arab world. In our newsroom, we have every single nationality, we have every single, you know, ideology, we have every single background. However, when it comes to the screen, we have one code of ethics and one code of conduct.

I do believe, given the heritage of Al Jazeera itself in Arabic and in English, I think Al Jazeera will succeed in introducing another perspective on the news that the American market is in need for.

I think 2001 was the year Al Jazeera started to play an international role, in a way. Because in 2001, we were the only TV station located inside Kabul, and every image out of the war in Afghanistan, the beginning of the war in Afghanistan, came through Al Jazeera screen.

News is the backbone of our network; the main commodity and the main successes of Al Jazeera came out of our involvement in covering the news in the Middle East.

Al Jazeera should understand the societies, should understand the culture of the civilisation, should understand the dynamics of the societies, should be part of this understanding; and on the other level, Al Jazeera should concentrate on the margin rather than the centre. It means that Al Jazeera should be close to the public.

At Al Jazeera, we are getting our local Somalis, Yemenis and Sudanese, local correspondents from within the society, who understand much better than the people who come from overseas. We will get a much better insight.