My four articles of faith: clarity, simplicity, brevity and humanity.

Writing is no respecter of blueprints.

Four basic premises of writing: clarity, brevity, simplicity, and humanity.

Finding a voice that your readers will enjoy is largely a matter of taste. Saying that isn't much help-taste is a quality so intangible that it can't even be defined. But we know it when we meet it.

Be grateful for every word you can cut.

If you write for yourself, you'll reach all the people you want to write for.

Writing is thinking on paper.

Many of us were taught that no sentence should begin with "but." If that's what you learned, unlearn it - there's no stronger word at the start. It announces a total contrast with what has gone before, and the reader is thereby primed for the change.

Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly-about any subject at all.