Consumerism and nationalism work extra hours to make us imagine that millions of strangers belong to the same community as ourselves, that we have a common past, common interests and a common future. This isn't a lie. It's imagination. Like money, limited liability companies and human rights, nations and consumer tribes are inter-subjective realities. They exist only in our collective imagination, yet their power is immense.

This is the fly in the ointment of free-market capitalism. It cannot ensure that profits are gained in a fair way, or distributed in a fair manner. On the contrary, the craving to increase profits and production blinds people to anything that might stand in the way.

Human diversity may be great when it comes to cuisine and poetry, but few would see witch-burning, infanticide or slavery as fascinating human idiosyncrasies that should be protected against the encroachments of global capitalism and coca-colonialism.

For thousands of years priests, rabbis and muftis explained that humans cannot overcome famine, plague and war by their own efforts. Then along came the bankers, investors and industrialists, and within 200 years managed to do exactly that.

Paradise, the capitalists promise, is right around the corner. True, mistakes have been made such as the Atlantic slave trade and the exploitation of the European working class, but we have learned our lesson and if we just wait a little longer and allow the pie to grow a little bigger, everybody will receive a fatter slice.