Small budgets require brave ideas.

Sleep is the multiplier of energy.

Great ideas often have no reference points.We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to what exists, so they challenge us.

Do one thing well. It's enough.

Three factors must be present for meaningful organisational change to take place. These factors are:D= Dissatisfaction with how things are now. V= Vision of what is possible.F= First, concrete steps that can be takentowards the vision.If the product of these three factors is greater than R = Resistance then change is possible.

Tomorrow your reputation has to be made again.

Failure to commit is as bad as failure to start.

The job of the brand is to make that nameand that logo stand for something. To live its founding principles each day. To stay true.

It's a labour of love. And you are both the labour and the love.