1,265 Quotes About Advertising

Many Hotel General Managers see a chart with a line going up and assume it will continue going up forever. It won’t.

We, as a species, tend to over-generalize.That’s why our marketing strategies often suck

Collect data, put them in context and don’t trust your gut: That’s what marketing is all about

Optimism is biased: even if you flip a coin 100 times and it always lands heads up, the chance for heads up at next flip is still 50%.

If you can’t let the past go, then no innovation is possible

I see a dangerous rise of “conspiracy mindsets” in marketing lately: more and more hotels are willing to accept any BS strategy, as long as it goes against the grain

When experts with similar ideas are put together in a group, their ideas become even more aligned. That’s where expertise becomes ideology. And that’s when the sh*t hits the fan

When it comes to OTAs, most hotels are stuck with their us-versus-them mentality.

According to a research by Wharton School, New York Times articles which inspires the most anger in readers get a significant boost in page views. That’s why most consultants are so damn angry all the time.