1,265 Quotes About Advertising

Past traumatic experiences with software implementation make hotels look at the nw software implementation process with fear, overestimating the probability of something going horribly wrong (loss of data, staff retraining, etc.) rather than looking with excitement at the improvements the new technology will bring

If MA gives the ability to replace virtually all the processes where a human being is not strictly necessary, in fact, no real automation will be reachable until hoteliers decide to hand over some tasks from human beings to machines

It is crucial to realize that traditional, human customer service and automation complement each other, rather than compete against each other

Over the years, I’ve heard dozens of hotels afraid to lose their “human touch,” but it’s worth remembering that, according to a recent Gallup poll, more than 20 million United States employees (humans, of course) have a negative attitude toward work, and are responsible for an annual loss in productivity of $300 billion.

Business travelers aside, travelers book a hotel on average two to three times a year, and usually in different locations

Even hoteliers willing to innovate are often bound by multiyear contracts with archaic, legacy systems. On the bright side, as new players get bigger and gain market share, on-premise software will be forced to adapt

Without standard, shared languages, open APIs and predefined protocols for cross-software integration, no effective automation will ever be possible in hospitality, especially with legacy software, where integrations remain expensive, slow and complex processes

To perform at its best, MA needs a very large amount of guests data, and this could be challenging in a historical moment in which privacy (or the illusion of it) has become a real obsession

Especially in Europe, the introduction of GDPR has undeniably added an additional level of complexity to effective automation and, equally crucial, is the problem of human error during data entry: If the information entered into the systems is incomplete, inaccurate or inconsistent, in fact, it becomes useless for automation purposes. Or, even worse, dangerous, as hoteliers would end up making assumptions that have no basis.