1,265 Quotes About Advertising

Google "booking engine" and you get over 400,000 results. "Channel manager"? Over 2 million. And all these companies claim to be the best choice for you. How can you make a decision in this maelstrom of information?

There is no space for absolutism in hotel tech.

A hotel is not a farm and it does not always pay to buy local, not even on an ethical level. The web reshaped the geography of the World and it is now easier to reach a 24/7 customer service in India or in the Philippines than your IT manager living two blocks from you. Keep it in mind next time your servers crash in the middle of the night.

Entrepreneurs, owners and GMs should be able to make a decision based on facts, not passively relying on the pitches of commission-based-sales people.

Our industry is experiencing, a real “silicon obsession”, and it is important to stay grounded and remember that all that glitters is not gold, especially in tech, where adjective such as "disruptive" are overused and the risk of a bubble is always lurking on the corner.

In travel, you certainly don’t want to be a laggard, but it turns out that you don’t want to be an early adopter either. This does not mean that you should not innovate or be over-conservative, but choosing the wrong tech provider or blindly running towards anything glimmering could be risky, as you could be left with a piece of unusable technology just one year from now.

The strength of any software is proportional to the number of third-parties it can connect to.

The linearity of labels such as 1.0, 2.0, 3.0, makes sense when it comes to updated versions of specific software or OS, but the web evolution is rarely as linear as the one of an operating system.

When it comes to web design, listening solely to the hotel’s requests can put the whole website project in jeopardy, as hoteliers, who spend most of their day in the confined space of the four walls of their hotels, tend to develop a “partial blindness”: they often take the stronger features of their hotel for granted and they give an unjustifiably high value to some trivial characteristic.