1,265 Quotes About Advertising

It is important to understand what a designer really is (and especially is not). First of all, there is a semantic misunderstanding: design has only partially to do with art and more with problem-solving.

Design is, to put it straight, a solution to a problem.

Employing a designer simply to sketch in Photoshop what you think your website should look like, means denaturing the work. If you are not a designer, you probably have neither the skills nor the know-how to transform your vision (even if correct and coherent) into a functional website.

A multitude of design trends has come and passed over the years, often conditioned by external technology innovations, such as the birth of social media or the first iPhone. From the 90’s guest counters and solitary guestbooks to skeuomorphism, from flat design to parallax scrolling, the core of any good website has always been and will always be the user experience.

In humans, the retina converts visual information into electrical impulses, these impulses are then sent to the photoreceptors, which transmit color and light information to the brain. The more colors and variations are present on a web page, the greater the amount of work the retina has to endure to send the correct stimuli to the brain (in design, this is called visual complexity).

If everything is important, then nothing is.

Within certain limits, the difference between a €100 site and a €3,000 one is almost nil. When you decide to create or renew your website, the question should always be: what will my booking cost per acquisition be?

Technology made the life of professional photographers easier, but it also opened the doors for a generation of amateurs that do not know the industry. And, when it comes to commercial photography, this is the perfect recipe for disaster

A (good) hotel photo shoot begins way before the photographer even grabs his cutting-edge technology camera. It begins with a meticulous shoot planning. So make sure to hire a pro, who knows the industry (Yeah, I know, everybody has a cousin who’s pretty good with Photoshop and owns an Iphone X, thanks but no, thanks).