1,265 Quotes About Advertising

Bottom line is that AI has come a long way since Turing. It may not be fighting nazis anymore, but it can really help consumers organize their next trip, maximise revenue for companies and make life easier. And, in these turbulent times, perhaps that’s good enough.

At a closer look, even though today's travelers' journey is remarkably intricate (multiple contact points, different interaction levels, circularity, etc.), the motivation behind each step of the journey is pretty much always the same and you can easily identify basic, fundamental and unaltered constants in it.

Every reservation has a cost: Sometimes it is clearly defined (commission, markup), and sometimes more hidden (creation of website, hosting, adword investments, meta-search ads, booking engine transaction fees, branding activities, etc.).

When we compulsively accumulate miles and points, we are mainly lead by our own body chemistry. When we get a reward our bodies release dopamine, a substance that plays an important role in human behavior.

Hotels' loyalty programs evolved, changed and made countless U-turns over the years, but a constant has surprisingly survived unscarred over the course of three decades: points.

Giving loyalty programs' members realistic goals and a transparent way to monitor their progress will make them buy more and more often.

The lack of a centralized, user-friendly and standardized mobile payment system is one of the crucial industry knots that we are still unable to untie, and this partially explains the unencouraging results of mobile conversion.

As the contents on the web become more complex and heterogeneous (images, videos, news, etc.), the traditional hyperlink organization is no longer sufficient.

SEO is dead” is surely an overstatement but, at least in the accommodation industry, this seems to be (at least partially) the case.