1,265 Quotes About Advertising

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

What you say in advertising is more important than how you say it.

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

It is a good thing that women are so easily manipulated. Otherwise, most of us wouldn't be here.

Art directors speak in pictures. If you want an art director to understand what you're saying, you need to draw some lines and circles on a piece of paper.

When an online service is free, you're not the customer. You're the product.

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.