1,265 Quotes About Advertising

And I knew with total certainty that a protection factor of fifteen was the highest level of sunblock scientifically possible. Now they were selling me a thirty.

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

...you are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.

People don’t appreciate that they can always buy growth, but you can’t buy engagement, it has to be built into the product. Unless you have a crappy product, it’s much more cost effective to spend resources on keeping existing customers than finding new

The most effective ads are online, of course. The most effective everything is online.

Common needs are timeless and universal. Yet talking to users to reveal these wants will likely prove ineffective because they themselves don't know which emotions motivate them. People just don't think in these terms. You'll find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

As Erika Hall, author of 'Just Enough Research' writes, "When the research focuses on what people actually do (watch cat videos) rather than what they wish they did (produce cinema-quality home movies) it actually expands possibilities.

There are many counterintuitive and surprising ways companies can boost users'' motivation or increase their ability by understanding heuristics - the mental shortcuts we take to make decisions and form opinions

We are driven to conquer obstacles, even if just for the satisfaction of doing so