478 Quotes About Apple

You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them.

Everything is important- that success is in the details.

What we're doing here will send a giant ripple through the universe.

I've never seen such a bunch of apple-eaters.

I don’t have any skeletons in my closet that can’t be allowed out.

If you look into the footnotes of the business model for Apple Computer you'll see that they actually give the computers away for free; they just charge for the inflated sense of self-worth.

You know who the best managers are? They're the great individual contributors, who never ever want to be a manager, but decide they have to be manager because no one else is going to be able to do as good a job as them.

Apple Computers is a famous example: it was founded by (mostly Republi­can) computer engineers who broke from IBM in Silicon Valley in the 198os, forming little democratic circles of twenty to forty people with their laptops in each other's garages.