56 Quotes About Content-marketing

Contrary to what our short attention span would seem to indicate, 9x more leads are generated through the use of long-form, rather than shorter, articles.

When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.

People want to be educated not sold. They will sell themselves if you just commit to educating.

The key to creating awareness content is knowing and understanding your current clients. The more insight you have on them and their habits, the more likely you are to be able to create the right content, for the right people, at the right time.

Content Marketing is not a tool to generate back-links. It is an effective marketing tool to engage audience. Back-links are bonus.

Content is a double-edged-sword. A good content can become a crowd-puller whereas a bad content can be lethal and pull you down.

Content is cause, behaviour is effect.

The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place.

Content Marketing is all the Marketing that's left.