48 Quotes About Data-analysis

Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.

One market research project should have only one objective. More than one objective can affect the effectiveness of your research.

Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic.

Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making.

Once you have analyzed data, you have to mine that data to find insights from it. At this point, you can involve your marketing or product team to work with the data analysis team.

Your market research project is of no use if you are not going to use the results of it in your decision-making process.

The best way to improve your decision-making and decrease your business risk is to use data to guide your decisions.

The truth is that every business answer that you’re looking for is out there—covered and surrounded by many layers of unnecessary data.

If you can't understand a study, the problem is with the study, not with you.