1,339 Quotes About Design

Simplicity is the final achievement.

I was just taught very early that if I didn't solve problems, I was headed for a very dark path. Problems were everywhere. Now, even if there are no problems, I look for problems. I'm like, 'You know what? I don't like the way this spoon works. I want to design a new spoon.'

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

The soul is often in the surface, and the importance of 'depth' is overestimated.

Sometimes there is simply no need to be either clever or original.

Preventing global warming from becoming a planetary catastrophe may take something even more drastic than renewable energy, superefficient urban design, and global carbon taxes.

I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.

Mini showed what the power of good design can do, and how profitable it can be.

It's more or less to tell the public we're getting ready to start the design. If you have an interest in a specific area, we'll see if we can work that into the design.