37 Quotes About Fsg-messaging-and-optics

Lead with the how. So many scream only about what they can do for you. Consider standing out by sharing the authenticity, authority and intelligence of how you can do it with them.

When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best coaching outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper and stepping toward those that can highlight and prove themselves ethically, professionally and authentically. 

Authenticity cannot be automated

We believe in the discovery, validity and security of a brand and its messaging being built on a foundation that is stabilized for enduring growth. Regardless of the field or product, when these elements are reviewed and addressed, the accountability, authenticity and authority can shine that much brighter.

Where is the authority and authenticity in plagiarizing someone else's authority and authenticity?

By getting out of the oversaturated mindset of needing to market at every moment and using some of these social sites as social sites, this can creating an inviting and engaging way to connect to people and maintain that connection.

Anyone can publish a book. Anyone can be an author. But, not everyone has the authority, authenticity or expertise.

When messaging is authentic, compliant & aligned, then is strategically & ethically mobilized for distribution...It costs a lot less to market & can resonate with a lot more people. Messaging isn't marketing. Messaging comes before marketing.

When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.