168 Quotes About Learnworkcreate
- Author Simone Puorto
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Brand Coherence is the new SEO
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It's not AI vs HI,it's AI + HI
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A simple 15-second action such as hiding an electric cable can save up to 15 minutes on Photoshop.
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Serve the Servers
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Having “a lot” of data do not always mean having “the right” data.
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Because of the need for external connections, PMS strength is proportional to the number of tools it can integrate to. In a perfect world, in fact, PMS should be able to communicate with every single software/hardware in the hotel, but connections between PMS and third-party systems can be (and often are) challenging.
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The reason why it has been so hard to replicate in the hotel industry is not due to a lack of a great ideas but more likely due a lack of resources, technical and political know-how to navigate through the various companies. The mere architecture of such a platform would probably need to be as big and as complex as all the PMS combined, so the costs involved are likely massive. This is mainly a game that can be won by resources, more than by agility.
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While many hoteliers and marketers still look at social media as an ROI tool, it should be looked at primarily as a communication platform to engage with guests and potential guests. Hotels that are built with social elements in their DNA may receive more reservations through social media but that is a positive side-effect that one should consider as a bonus and not the main goal.
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Google "booking engine" and you get over 400,000 results. "Channel manager"? Over 2 million. And all these companies claim to be the best choice for you. How can you make a decision in this maelstrom of information?
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