46 Quotes About Pr

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.

SOCIAL MEDIA IS LIKE A PRIVATE JET IT WILL TAKE YOU EVERYWHERE YOU WANT TO BE.

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good.

No controversy, no PR.

It is a testament to the success of cartels in laundering their images that millions of consumers buy drugs each year without giving a moment’s thought to the fact that they are funding unimaginable suffering

We do need these two words, “public” and “relations”—and, of course, those words are still extremely important.However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”!With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.

Freedom of speech is priceless to me. So is the freedom of expres- sion of thoughts and beliefs as an expression of yourself, the free- dom of showing that you are different, the freedom of being the force motivating people around you, and the freedom of being motivated by the successes of others.

At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public—only the convenient information was made available, no more than 5 percent.

Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.