28 Quotes About Semantic-search

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.

A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.

Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.

In few other marketing activities does the phrase “the more things change, the more they remain the same” hold as much meaning as it does in search.

Everything you see in the world around you is content of some kind. The clothes you wear, the songs you sing, the ads you watch, the food you buy, the tunes you hum and the memes you share. Everything is a signal that sends a message.

The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything

An entity, whether a person or a thing, requires the independent collection of facts about them and a cross-referencing of these facts through their digital footprint.

The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place.