1,050 Quotes About Strategy

  • Author Sun Tzu
  • Quote

    We are not fit to lead an army on the march unless we are familiar with the face of the country -- its mountains and forests, its pitfalls and precipices, its marshes and swamps.

  • Tags
  • Share

  • Author Sun Tzu
  • Quote

    first lay plans which will ensure victory, and then lead your army to battle;  if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured

  • Tags
  • Share


  • Author Sun Tzu
  • Quote

    Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.

  • Tags
  • Share

  • Author Sun Tzu
  • Quote

    At first, then, exhibit the coyness of a maiden,  until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.

  • Tags
  • Share

  • Author Sun Tzu
  • Quote

    When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream.  It will be best to let half the army get across, and then deliver your attack.

  • Tags
  • Share