169 Quotes About Traveltech

SEO is dead” is surely an overstatement but, at least in the accommodation industry, this seems to be (at least partially) the case.

After over a decade of monopoly in the online distribution, the major OTAs had to (at least partially) reinvent themselves, by diversifying and broaden their products in order to stay relevant. Because, if up until now metasearch engines merely aggregated third-party data, they now provide the option to complete one’s reservation without even leaving the result page. And that, for an OTA, is a problem.

The times when Google used to simply showed ten organic results seems like history. On a standard Google search, in fact, it is easy to get multimedia results directly in the SERP. Try googling “funny cats” and you will probably only have 3 or 4 links, together with a dozen of videos and images. According to several studies, last year Google responded with universal search results to more than 80% of queries, (mainly YouTube videos, images, and news).

Of all the choices hoteliers have to make, choosing the right Property Management System is one of the most stressful, yet crucial, one.

The term “cloud” is still open to interpretation. There is a subtle, yet decisive, difference -in fact- between “designed for the cloud” software and “converted to the cloud” ones.

For OTASs, after the gold rush of metasearch engines acquisitions of 5 years ago, 2018 will be remembered as the year of marketplaces

In order to survive, trivago desperately needs OTAs to start investing again, so what better opportunity to reward them with the more visible slots, even when the rate on the official brand.com is cheaper?

It is no mystery that friction during the booking journey is one of the biggest problems in our Industry, and (probably) only Google can solve it

With a comprehensive overview of the properties, advanced filters, rates, availability and both aggregated and native reviews, photos (and a worldwide coverage), why should a user exit the Google SERP and go on an OTA or (God forbid!) a brand.com?