340 Quotes About Willpower




  • Author Kelly McGonigal
  • Quote

    We need to feel like the person who wants to do the right thing. Moral licensing turns out to be, at its core, an identity crisis. We only reward ourselves for good behavior if we believe that who we really are is the self that wants to be bad. From this point of view, every act of self-control is a punishment, and only self-indulgence is a reward.

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