[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fxQukJdWf19hOVKekQdnY1dEJ48uwCzN3a7IN718ijds":3,"$ftSYyAO1Mk7136_oe2cNxXMxtldU-YEj9AFY5kmsj688":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},168269,"Ashwin Navin","A",6,null,"ashwin-navin",[],{"quotes":13,"pagination":83},[14,27,38,50,61,72],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},2120915,"It's going to run the gamut because we don?t have limited shelf space.",4,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[22],{"id":23,"tag":24},5106566,{"id":25,"tag_name":26},2120,"limited",{"id":28,"quote_text":29,"author_id":5,"source_id":17,"has_image":18,"author":30,"source":31,"quote_tag":32,"commentary":9},2120911,"The piracy business is not something anyone can make money on. We want to distribute paid and ad-supported content, using this technology.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[33],{"id":34,"tag":35},5106556,{"id":36,"tag_name":37},12821,"anyone",{"id":39,"quote_text":40,"author_id":5,"source_id":17,"has_image":18,"author":41,"source":42,"quote_tag":43,"commentary":49},2120890,"This tool is designed to solve a very real problem. What we hope is the folks it was designed for will embrace it as quickly as possible.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[44],{"id":45,"tag":46},5106540,{"id":47,"tag_name":48},12773,"designed","**The Backstory**\n\nThis quote is attributed to Ashwin Navin, co-founder and former CEO of Plaxo, a company that initially focused on contact management but later shifted its focus to online data storage. The era of the late 2000s saw significant growth in social media platforms, cloud storage services, and the increasing importance of digital identities.\n\nDuring this time, Ashwin Navin was likely grappling with the challenge of repositioning his company in a rapidly changing technological landscape while maintaining the trust and loyalty of users who had grown accustomed to its original purpose.\n\n**The Hidden Insight**\n\nAt first glance, the quote seems to convey a sense of optimism about the reception of their new tool. However, upon closer examination, it reveals a more complex sentiment – one that acknowledges the risk of being met with resistance or even outright rejection by those initially targeted by the product. The phrase \"the folks it was designed for\" suggests an awareness of potential backlash from users who have invested time and emotional capital in the old system.\n\nMoreover, Navin's statement hints at a deeper issue: the tension between innovation and user comfort. By designing something to solve a real problem, companies inevitably risk disrupting established habits and forcing their users to adapt – a process that can be uncomfortable and even painful for some.\n\n**How to Use This**\n\nWhen developing new products or services, innovators should anticipate that their creations may initially meet with resistance from those who are accustomed to the status quo. To mitigate this, they must engage in empathetic design, actively seeking feedback from users and being prepared to iterate on their solutions to better align them with user needs.",{"id":51,"quote_text":52,"author_id":5,"source_id":17,"has_image":18,"author":53,"source":54,"quote_tag":55,"commentary":9},2120878,"We want to aggregate video and other content and make it available in a legal and sanctioned area.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[56],{"id":57,"tag":58},5106534,{"id":59,"tag_name":60},44900,"aggregate",{"id":62,"quote_text":63,"author_id":5,"source_id":17,"has_image":18,"author":64,"source":65,"quote_tag":66,"commentary":9},2120859,"Our hope is that they would replace that material with content that they would like to see distributed by our technology.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[67],{"id":68,"tag":69},5106516,{"id":70,"tag_name":71},4613,"content",{"id":73,"quote_text":74,"author_id":5,"source_id":17,"has_image":18,"author":75,"source":76,"quote_tag":77,"commentary":9},2120838,"We want people to download responsibly. We make the technology available, and we don't make a distinction between legal and illegal.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[78],{"id":79,"tag":80},5106492,{"id":81,"tag_name":82},78387,"download",{"currentPage":84,"totalPages":84,"totalItems":8,"itemsPerPage":85},1,10]