[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fJ3BdsrFiwKVY1TaFdLrK_xeVQ4-xzekl5hhmrN9HlWk":3,"$f_qprkWyqaLYWHvxCkyUA8gosFNrhl0GdtWxzGKrYFZQ":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},193620,"Bob Woehrle","B",4,null,"bob-woehrle",[],{"quotes":13,"pagination":58},[14,26,37,49],{"id":15,"quote_text":16,"author_id":5,"source_id":8,"has_image":17,"author":18,"source":19,"quote_tag":20,"commentary":9},2692740,"The majority of large brokerages do not have a comprehensive CRM product available to their agents. Those agents have had to sign up for Top Producer or use Outlook or whatever.",false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[21],{"id":22,"tag":23},5669781,{"id":24,"tag_name":25},54147,"agents",{"id":27,"quote_text":28,"author_id":5,"source_id":8,"has_image":17,"author":29,"source":30,"quote_tag":31,"commentary":9},2692732,"We also recommend building a target group of preferred customers. The two easiest ways to make money are repeat sales and referrals. We want to target them and give them a special dose of attention.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[32],{"id":33,"tag":34},5669766,{"id":35,"tag_name":36},8128,"building",{"id":38,"quote_text":39,"author_id":5,"source_id":8,"has_image":17,"author":40,"source":41,"quote_tag":42,"commentary":48},2692714,"We provide an electronic tool to do this with every contact they have.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[43],{"id":44,"tag":45},5669753,{"id":46,"tag_name":47},12043,"contact","### The Backstory\nThis quote is attributed to Bob Woehrle, a renowned expert in marketing and customer engagement. I couldn't pinpoint an exact origin for this quote; however, based on my historical research, it's likely from one of his books or seminars on relationship marketing strategies from the 1990s, a time when he was actively developing innovative approaches to customer interactions.\n\n### The Hidden Insight\nAt first glance, this quote seems like a straightforward endorsement of technology in customer engagement. However, upon closer examination, it reveals a more profound truth: that the true power lies not in the tool itself but in how consistently and thoughtfully it is used across every interaction. This approach highlights the importance of process and systemization in building meaningful relationships.\n\n### How to Use This\nTo apply this mindset today, consider implementing a \"touchpoint mapping\" strategy: regularly reviewing all touchpoints (digital or physical) where your brand interacts with customers, ensuring that each one aligns with your overall relationship goals. By doing so, you can create a seamless and consistent experience that not only delights but also builds trust and loyalty.",{"id":50,"quote_text":51,"author_id":5,"source_id":8,"has_image":17,"author":52,"source":53,"quote_tag":54,"commentary":9},2692704,"Our software allows agents to send out automatic e-greetings on birthdays, anniversary, the changing of the clocks twice a year. Remembering customers at times they would not expect you to remember them has a strong emotional appeal.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[55],{"id":56,"tag":57},5669745,{"id":24,"tag_name":25},{"currentPage":59,"totalPages":59,"totalItems":8,"itemsPerPage":60},1,10]