[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fTGdovhr_ye2Or7cp_GiJaRSsVfojUFbE4LibD8ypP2k":3,"$fFGc6r1j6hv_yj4Eagxw1GIsijUObeKIbcyJPybQoLP4":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},35106,"Charlotte Beers","C",16,null,"charlotte-beers",[],{"quotes":13,"pagination":116},[14,22,28,34,40,46,53,59,65,87],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},2925826,"The men at the top aren’t that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal fortitude.",6,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":17,"has_image":18,"author":25,"source":26,"quote_tag":27,"commentary":9},2925820,"One of the biggest mistakes women make in business is that they aren’t friendly enough.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":29,"quote_text":30,"author_id":5,"source_id":17,"has_image":18,"author":31,"source":32,"quote_tag":33,"commentary":9},2925810,"Consensus is a poor substitute for leadership.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":35,"quote_text":36,"author_id":5,"source_id":17,"has_image":18,"author":37,"source":38,"quote_tag":39,"commentary":9},2925800,"Here’s what I believe is sexy at work: being strong and committed and confident, being precisely who you are and in hot pursuit of the goals and ideas you believe in so much they captivate and inspire others.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":41,"quote_text":42,"author_id":5,"source_id":17,"has_image":18,"author":43,"source":44,"quote_tag":45,"commentary":9},2925794,"Being in charge of your work life doesn’t mean you always move with assurance and sublime self-confidence; it means you keep moving, continuing on your own path, even when you feel shaky and uncertain.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":47,"quote_text":48,"author_id":5,"source_id":17,"has_image":18,"author":49,"source":50,"quote_tag":51,"commentary":52},2925781,"Speaking with passion born of your own authentic experience and belief is always persuasive.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nCharlotte Beers, a renowned American advertising executive and diplomat, likely expressed this quote in one of her many influential speeches or writings. As a pioneer in her field, Beers drew upon her extensive experience in marketing and public diplomacy to emphasize the importance of authenticity in communication. The quote reflects her perspective on effective persuasion and leadership, shaped by her career navigating complex global relationships.\n\n**The Hidden Insight**\nAt first glance, the quote seems to advocate for sincerity in communication, which is indeed crucial. However, the deeper nuance lies in the word \"authentic.\" Beers is not merely suggesting that one should be genuine; she's pointing to a more profound connection between one's passion and their personal experience. The phrase \"born of your own authentic experience and belief\" highlights the interdependence between conviction and genuine emotion, underscoring that true persuasion requires a lived experience that resonates with the audience.\n\n**How to Use This**\nTo apply this mindset today, consider that the most compelling arguments often stem from a deep understanding of the subject matter, rooted in personal experience. Effective persuasion is not about presenting facts or data alone but about connecting with others through a shared emotional and intellectual space. By tapping into your own authentic experiences and convictions, you can craft arguments that not only persuade but also resonate with others on a deeper level.",{"id":54,"quote_text":55,"author_id":5,"source_id":17,"has_image":18,"author":56,"source":57,"quote_tag":58,"commentary":9},2925764,"Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":60,"quote_text":61,"author_id":5,"source_id":17,"has_image":18,"author":62,"source":63,"quote_tag":64,"commentary":9},2925756,"Speaking passionately from the very center of who you are is compelling, forceful, persuasive: that’s what leadership sounds like.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":66,"quote_text":67,"author_id":5,"source_id":68,"has_image":18,"author":69,"source":70,"quote_tag":71,"commentary":9},749614,"Here's what I believe is sexy at work: being strong and committed and confident, being precisely who you are and in hot pursuit of the goals and ideas you believe in so much they captivate and inspire others.",2,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[72,77,82],{"id":73,"tag":74},3587973,{"id":75,"tag_name":76},61,"work",{"id":78,"tag":79},3587971,{"id":80,"tag_name":81},264,"inspiration",{"id":83,"tag":84},3587972,{"id":85,"tag_name":86},24739,"professional-growth",{"id":88,"quote_text":89,"author_id":5,"source_id":68,"has_image":18,"author":90,"source":91,"quote_tag":92,"commentary":9},578001,"The men at the top aren't that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal fortitude.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[93,98,103,108,111],{"id":94,"tag":95},3082643,{"id":96,"tag_name":97},370,"strength",{"id":99,"tag":100},3082641,{"id":101,"tag_name":102},3357,"potential",{"id":104,"tag":105},3082639,{"id":106,"tag_name":107},13581,"aptitude",{"id":109,"tag":110},3082642,{"id":85,"tag_name":86},{"id":112,"tag":113},3082640,{"id":114,"tag_name":115},51632,"hiring",{"currentPage":117,"totalPages":68,"totalItems":8,"itemsPerPage":118},1,10]