[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fMsMKUdLVBsTGFq8_SnhnsngBCtCAlNPPIutkg_yUG5c":3,"$fmXphczDQCpb49avklrXGOzp5s5muPQl4R4oBcFC5968":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},104229,"Charmaine Hammond","C",2,null,"charmaine-hammond",[],{"quotes":13,"pagination":36},[14,26],{"id":15,"quote_text":16,"author_id":5,"source_id":8,"has_image":17,"author":18,"source":19,"quote_tag":20,"commentary":9},806823,"Authors, now is the time to get your message, your story, your book into the hands of readers around the worldBookasaBusiness.com",false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[21],{"id":22,"tag":23},3732639,{"id":24,"tag_name":25},61483,"book-marketing",{"id":27,"quote_text":28,"author_id":5,"source_id":8,"has_image":17,"author":29,"source":30,"quote_tag":31,"commentary":35},806817,"Authors, why sell books one at a time when you can sell them by the set, boxload or trunkload.Charmaine Hammond.bookasabusiness.com",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[32],{"id":33,"tag":34},3732626,{"id":24,"tag_name":25},"**The Backstory**\nCharmaine Hammond, a renowned author and business coach, is known for her straightforward approach to building successful writing careers. As an expert in helping authors navigate the publishing landscape, she often emphasizes the importance of thinking strategically about one's work. This quote likely originated from her online presence or workshops around 2010-2015, when digital platforms were gaining traction and authors began exploring new ways to market their work.\n\n**The Hidden Insight**\nHammond's statement highlights a counter-intuitive truth: that focusing solely on individual sales can be limiting. By considering bulk sales as an alternative, she encourages authors to think about their work in terms of its potential impact rather than just its individual success.\n\n**How to Use This**\nTo apply this mindset today, modern writers and creatives can benefit from thinking about their work as a collection or body of work that can be packaged and marketed strategically. By considering the value of bulk sales, they can develop more comprehensive marketing plans that reach a wider audience and increase their overall impact.",{"currentPage":37,"totalPages":37,"totalItems":8,"itemsPerPage":38},1,10]