[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f2aMASrB8Kxc6R8NufAv20HBrEKmw62AZmEQA7OCzMLs":3,"$fOQz4us9gWTBdcqho3YoTRDCb_kXXO2tcIKT78F_K_wU":16},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},144160,"Claude C. Hopkins","C",97,null,"claude-c-hopkins",[12],{"tag_id":13,"tag_name":14,"tag_count":15},60,"writing",14,{"quotes":17,"pagination":81},[18,26,32,38,45,51,57,63,69,75],{"id":19,"quote_text":20,"author_id":5,"source_id":21,"has_image":22,"author":23,"source":24,"quote_tag":25,"commentary":9},2939631,"If a thing is useful they call it work, if useless they call it play. One is as hard as the other. One can be just as much a game as the other. In both there is rivalry. There’s a struggle to excel the rest. All the difference I see lies in attitude of mind.",6,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":27,"quote_text":28,"author_id":5,"source_id":21,"has_image":22,"author":29,"source":30,"quote_tag":31,"commentary":9},2939630,"Use pictures only to attract those who may profit you. Use them only when they form a better selling argument than the same amount of space set in type.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":33,"quote_text":34,"author_id":5,"source_id":21,"has_image":22,"author":35,"source":36,"quote_tag":37,"commentary":9},2939629,"A man coined to superlative must expect that his every statement will be taken with some caution.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":39,"quote_text":40,"author_id":5,"source_id":21,"has_image":22,"author":41,"source":42,"quote_tag":43,"commentary":44},2939628,"Never be led in new paths by the blind.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nThis quote is attributed to Claude C. Hopkins, a pioneering advertising executive and copywriter from the early 20th century. At the time of its publication (likely in his book \"Scientific Advertising\" or another work), Hopkins was already renowned for his innovative approaches to marketing and persuasion. His experiences in shaping consumer behavior and navigating the rapidly changing landscape of American business were significant influences on his writing.\n\n**The Hidden Insight**\nOn the surface, this quote appears to caution against blindly following others into uncharted territories. However, it holds a more profound meaning: that true leadership requires being attuned to one's own inner compass, rather than relying solely on external guidance or authority figures. This paradox reveals that effective navigation through uncertain times demands an individual's ability to distinguish between their internal voice and the external influences they're exposed to.\n\n**How to Use This**\nIn today's fast-paced professional environment, embracing this mindset means cultivating self-awareness and trusting your own intuition when faced with novel challenges or unexplored opportunities. By doing so, you'll be better equipped to chart your course without being swayed by superficial advice or the opinions of others.",{"id":46,"quote_text":47,"author_id":5,"source_id":21,"has_image":22,"author":48,"source":49,"quote_tag":50,"commentary":9},2939627,"The weight of an argument may often be multiplied by making it specific.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":52,"quote_text":53,"author_id":5,"source_id":21,"has_image":22,"author":54,"source":55,"quote_tag":56,"commentary":9},2939626,"Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":58,"quote_text":59,"author_id":5,"source_id":21,"has_image":22,"author":60,"source":61,"quote_tag":62,"commentary":9},2939625,"None but those who regard advertising as some magic dreamland will ever try to sell without sampling. Another.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":64,"quote_text":65,"author_id":5,"source_id":21,"has_image":22,"author":66,"source":67,"quote_tag":68,"commentary":9},2939624,"One may gain attention by wearing a fools cap. But he would ruin his selling prospects.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":70,"quote_text":71,"author_id":5,"source_id":21,"has_image":22,"author":72,"source":73,"quote_tag":74,"commentary":9},2939623,"The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":76,"quote_text":77,"author_id":5,"source_id":21,"has_image":22,"author":78,"source":79,"quote_tag":80,"commentary":9},2939622,"Address the people you seek, and them only.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"currentPage":82,"totalPages":83,"totalItems":8,"itemsPerPage":83},1,10]